Choosing the right product packaging is essential for attracting customers and building brand loyalty. It must be attractive enough to capture the attention of consumers while meeting the expectations of retailers and distributors.

The package should be durable to keep products fresh until they reach the end consumer’s hands. In addition, it should be easy to open and close.

Branding

The physical appearance of your packaging is important, as it gives consumers a first impression. This means that the graphics, images, and fonts need to be spot on. However, it’s also essential to consider how your packaging will function. It should be able to keep your product safe, while still reflecting your brand’s identity and providing the desired customer experience.

Your packaging design should take into account the demographics of your audience. For example, a package designed to appeal to women may use unique shapes and colors to catch their attention. But this should not come across as pandering or condescending. Gendered packaging should also be balanced with lifestyle demographics, such as income and marital status.

The material used in your packaging should be strong enough to withstand shipping, storage, and display on store shelves. It should also have the right barrier properties for your product’s specific needs. And it should be cost-effective for your business, as well as environmentally friendly. Ideally, the packaging should be recyclable or reusable. This will give your customers a sense of value and increase the likelihood of repeat purchase.

Recyclable

Recyclable packaging is the champion of the sustainability movement, as it’s easy for consumers to understand, widely available at recycling facilities, and requires less energy than other sustainable packaging materials when used again. However, there are still a lot of misconceptions about what constitutes recyclable packaging.

If a package claims to be recyclable, it must undergo a rigorous analysis to meet certain criteria. Companies that claim their packages are recyclable without undergoing this process may be engaging in deceptive advertising.

In addition, consumers should be aware of what they can and cannot recycle. For instance, construction materials like paints, pesticides, and fertilizers do not belong in the recycling stream and should be taken to a household hazardous waste collection facility. Likewise, wire hangers and wrapping paper should be put in the trash.

Other items, such as cardboard and paper, can be upcycled for storage, crafts, or compost. Moreover, local schools and daycare centers often use these materials for projects. It is also a good idea to check with local communities to see who needs your packaging materials and whether they have recycling programs.

Durable

Durable packaging is essential for ensuring that your products make it from the factory to consumers in one piece. This is especially true if your product needs to go through a lot of delivery steps, like in the case of food products that require refrigeration or children’s toys that need to stay protected from harm. The material that your packaging is made of will play a big part in how durable it is, and the best choice is usually something that will resist degradation.

Another important factor in choosing the right packaging is how it will be used by your customers. It is no secret that customers hate it when they have to struggle to open or unwrap their goods, so you want to choose a material that will be easy to use.

Durable Packaging manufactures a full line of food service packaging, including aluminum foil containers, clear plastic hinged lids, and foodservice foil rolls, interfolded foil sheets and more. Contact them to learn how you can improve your business with their high-quality, durable products.

Easy to open

A package’s opening feature is a vital part of its functionality, and CPG companies shouldn’t accept that any packaging is beyond improvement. Time and again, consumers have voiced their annoyance at packages that are difficult to open. This is a vexation that often ranks higher than concerns over whether the package is smart or sustainable.

Fortunately, there are many ways to design a package that’s easy to open. For starters, it’s important to know who the product is intended for. A product geared toward older adults, for example, may require larger text or a clearer labeling system. On the other hand, a product geared toward affluent consumers may be best served by a more elegant package that conveys luxury.

In addition, manufacturers need to consider the cost of any easy-opening features. Some designs, such as laser-scribed lines, require a mechanical process that increases costs. This can be a problem for low-volume producers. A resealable alternative, such as a gusset-twist closure, can be more affordable. This feature is also more environmentally friendly. It also helps reduce the amount of waste generated by disposable bags.

Easy to transport

Packaging is often a product’s first impression, and it must look good on store shelves. It must also keep the product fresh and protected from moisture or oxygen exposure during transportation and storage.

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The strength of packaging is another consideration. Some materials are more durable than others, and it is important to know how the material will hold up over time. In addition, companies must consider whether the material will fit on a truck, train or plane. It is also necessary to know how the package will react to varying weather conditions and temperature fluctuations.

Some products require special labeling and identification, including bar codes, nutrition information and association marks. These can increase the cost of packaging, but it is crucial that the information is easy to read and accurate. It is also important to note that the weight of the packaging adds to the overall weight of the shipment, which can affect shipping costs and fuel expenses. This is especially true for fragile items, which should be packaged in sturdy boxes with plenty of padding.